“Summer Smile” with Jungceylon
Patong’s major mall joins hands with leading brands to ride surge in visitors with campaign featuring discounts up to 50%
“Since Jungceylon Shopping Center, the major mall in downtown Patong, and one of the biggest in Phuket, returned to service in the first phase in December 2022, the Patong’s major mall has continuously carried out marketing activities to support purchasing power recovery and encourage spending among tourists visiting Jungceylon which has increased by over 200% compared to the COVID-19 period,” reveals Mr. Prawit Janyasittikul, Chief Executive Officer, Jungceylon. “It is expected that during this upcoming summer and Songkran festival, the number of tourists visiting Phuket will increase, resulting in a lively shopping atmosphere.”
Aiming to increase tourist consumption, Jungceylon has prepared a special campaign called “Jungceylon Summer Smile”, which it is partnering with leading brands, including Coach, Jaspal, CPS CHAPS, CC DOUBLE O, PLAYBOY, New Era, Under Armour, Charles & Keith, Annebra, American Eagle Outfitters, Rip Curl, AIIZ, VNC, Shoebar, and more. Summer Smile features Summer Sale 10-50% off and customers can also enjoy Smile Game to win gift vouchers and Jungceylon Collection with every spending of 1,000 baht.
Jungceylon is also joining hands with major partners to launch a whole year-long exclusive campaign. For instance, customers shopping with VISA can get a free 100-baht Starbuck card with every spending of 1,000 baht. MasterCard holder spending every 3,000 baht up will receive a T-Shirt. As a welcome gift for the return of Chinese tourists, Jungceylon has partnered with Alipay to offer a special program ‘Red Packet’, receive a packet up to 50 yuan when making online payments via Alipay.
“Jungceylon has set aside a marketing budget of over 40 million baht to roll out a series of promotional campaigns,” continues Mr. Prawit. “The first event is ‘Shine On Fashion Show by Playboy’ under the concept of ‘SURF CLUB X GOOD VIBRATION’. To open up to a hot and impressive experience, soak in the sun, sea breeze, and cool jazz music, and turn this hot day into a truly special and memorable one.”
Jungceylon also celebrates the revival of local and international traffic with “PLAYBOY 70th Anniversary” collection exemplifying the trendiness and colour of 80’s – 90’s fashions interpreted for post-Y2K generations by Phuket-based models and celebrities at The Bay zone on 18 March 2023 from 19.00 hrs. onwards. “The Superglasses Ska Ensemble Concert” follows on 19 March 2023 from 18.00 hrs onwards. Another must-see event is “Prince & Princess Phuket” contest on 25 March 2023 from 18.00 hrs. onwards. Not to mention, an authentic “Polynesian Show” on 26 March 2023 from 19.00 hrs. onwards.
“We are all systems go to impress and amaze every visitor to Jungceylon, Patong Phuket, with lots of special promotions and entertaining activities,” concludes Mr. Prawit. “You’re going to see a lot of broad smiles among locals and tourists alike.”